Watch the video version here: https://youtube.com/live/6UepjtkisSc

Get your Q4 holiday campaigns ready with Microsoft’s top tips.

Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers.

Discover how to optimize your ad spend and reach high-value audiences for a successful holiday season.

Takeaways:
- Early Preparation is Key: Consumer shopping habits are shifting earlier, with many starting to shop as soon as September. Brands should have strategies and campaigns ready well before peak shopping days.

- Leverage AI for Better Targeting: Microsoft's generative AI capabilities help advertisers refine audience targeting, focusing on users who demonstrate real interest, which improves ad relevance and click-through rates.

- Prioritize Profitability: For e-commerce campaigns, advertisers should consider profit-driven metrics like bid-to-profitability rather than solely focusing on ROAS, helping to maximize returns on high-margin items.

- Use First-Party Data: Leveraging first-party data, such as customer lists and purchase behaviors, allows advertisers to create targeted, high-value audience segments and extend reach effectively across Microsoft's platform.

- Optimize with Microsoft’s Identity Graph: By tapping into Microsoft's unique identity graph, advertisers can reach an unduplicated, high-intent audience across platforms like the Microsoft Audience Network and Connected TV.

Follow Joe on LinkedIn: https://www.linkedin.com/in/joedries/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

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